Client activated their major push for Q4 around their Jerk Seasoning products with two main campaign anchors: the 3rd National Jerk Day on Sunday October 22nd as a lead into Jamaican Jerk Festival (Nov 13 - Miramar Regional Park- FL) and the traditional Festive Feasting period through to Christmas.

Our campaign was deployed to create social awareness for the Jerk product line and generate ecommerce sales through the Grace Foods Instacart in select retail locations in Broward, Palm Beach, Miami-Dade and St. Lucie counties.

The social awareness campaign was a success in IG and FB resulting in 1.35M reach and 1.53M impressions from a modest investment. While the ecommerce CTA for Instacart - Buy 2 Get $1 OFF was supported by a $3K investment that delivered 1422 redemptions in Dec LY and drove $13.1K in direct sales.