A flexible WhatsApp platform that can facilitate consumer promotion entry via various mechanics; Receipt, Unique Code, Location (Check-in), Image or Video




Brent Coutain

Division Head, iuGO Digital Marketing - A division of Lonsdale Saatchi & Saatchi

We had a fantastic experience working with Shift Interactive to integrate WhatsApp as an additional entry channel for our 2022 Lucozade Get The Drive Promotion. Our client was eager for innovation and enhanced ease of entry for consumers in the 13 regional markets we were targeting. Shift Interactive seamlessly integrated WhatsApp as an entry touchpoint, collaborating seamlessly with our existing technology partners.

The results were truly impressive. We saw a remarkable 75% increase in entries compared to the previous year, with a staggering 90,716 unique users registered into the campaign. Out of these, about 30%, or 25,777 entries, came in through WhatsApp. This exceeded our expectations and highlighted the effectiveness of the integration.

Shift Interactive's expertise and dedication to delivering exceptional results were evident throughout the project. Their ability to understand our requirements and seamlessly integrate WhatsApp into our existing entry mechanic was commendable. The increase in entries through WhatsApp clearly demonstrated the positive impact of their work on our campaign's success.

We are thrilled with the outcome and grateful for Shift Interactive's contribution to the success of our campaign. Their innovative approach and commitment to delivering results make them a reliable and trusted partner for any digital marketing needs. We look forward to collaborating with them again in the future and highly recommend their services to others seeking cutting-edge solutions for their campaigns.

Case Study

Lucozade Regional UTC

We were approached by an Agency partner in Trinidad and Tobago to develop a seamless entry solution via Website and WhatsApp. The UTC promotion rolled out in 13 regional markets each with its own instant prize proposition all pooled into one grand prize draw. Both the Website and WhatsApp managed the entry codes in a shared database. The entire process was designed for ease of entry with the Website having an autologin so once you registered you were recognized on return.

The 16-week promotion was a massive success with the client seeing a “significant” sales lift over the corresponding promo period in 2021. A total of 9.5 million codes were distributed with 485,369 being validated a 75% increase in entries over 2021; with 90,716 unique users registered into the campaign 25,777 or about 30% coming in from WhatsApp.


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